Privacy Policy

Introduction

Wayfarers Contemporary Art Fair is a partnership of galleries based in the Wayfarers Arcade: Gallery More, Play On productions CIC, Modern Contemporary Art, The Northerner Gallery and The Wayfarers Arts. The partnership are the “data controller” in respect of your personal information. This privacy notice sets out the basis on which any of your personal information we collect from you or third parties, or that you provide to us, will be processed by us.

Please read the following carefully to understand our practices regarding your personal information and how it will be treated.

How & when we collector personal information about you

We collect and process personal information when you:

visit our website (including when filling in the exhibitors application or signing up for our newsletter)
purchase or collect tickets for our preview (either online or in person);
contact us or request information from us in any other way;
participate in our customer satisfaction surveys or other market research;
communicate with us via social networking websites, third party apps or similar technologies;
sign up for information at one of our other shows

We may also collect information about you from third party sources, such as from your use of other websites which we operate and from related third parties such as sub-contractors.

What personal information do we collect about you?

Submitted Information

We may collect and process the following personal information about you which you provide to us:

contact details (such as your name, address, email address and telephone number)
responses to any customer satisfaction surveys or market research
financial and credit card information
information about projects relevant to the show content you are undertaking

Additional information

If you contact us with a complaint or query, we may keep a record of any phone number or email address used to call our customer service number as well as the correspondence and the period of time it took for us to deal with a query or any request you had. We may also record your levels of satisfaction with the services we have provided.

At our fair, we may photograph, record or film onsite activities. In which case, you may be filmed, photographed or recorded as part of any such activities.

When you visit our website, we may also collect information from you automatically, for example using cookies and other similar technologies. A cookie is a small file of letters and numbers that we may set on your device. This type of information may include the following:

information about your device, operating system and IP address;
browser type and version
information about your visit, including URL, clickstream (i.e. your journey to, through and from our site), length of visits to certain pages, and page interaction information
Email response tracking

Purposes for processing your personal information

We may process your personal information for the following purposes:

Visitors

to provide you with the information, products and services you have requested and send you marketing and advertising materials
to authenticate your access to our website
for system administration purposes in relation to our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
to distinguish you from other users of our website (for example to remember your log-in details)
to monitor your use of our website to improve the user experience and to ensure that content is presented in the most effective manner for you and for your device
to provide customer support and ensure we provide a good level of customer service
to tailor our products, services and any marketing or advertising so that it is more relevant to you
to notify you of any changes to our services
to conduct marketing analysis to allow us to assess trends and the effectiveness of our advertising and marketing campaigns (including using your personal information to evaluate, analyse or predict certain personal aspects relating to you, such as your preferences, economic situation, interests, and/or location);
to enable visitors to set up meetings with advisors, experts or exhibitors at the show where they have requested that this happen
for entry into competitions either at the show or on the show website
for sharing with sponsors or competition providers where the person has agreed that their personal information should be shared with that company for marketing purposes
if you are filmed, photographed or recorded as part of any onsite activities at one of our shows, your image or likeness may be used in organiser promotional material, sponsor, exhibitor and media partner coverage in print, online and on broadcast television.
for security and fraud prevention
to ensure that our website is safe and secure and to comply with applicable laws and regulations

Exhibitors

to invite you to exhibitor events such as an after-party
to the outside operations management team for coordination of the event.
to the show guide publisher to contact your regarding advertising in the guide
to enable subcontractors to set up the event space to the requirements you specify in terms of audio visuals, furniture, electrics and graphics;
to provide you with access the online Exhibitor handbook with details of your specific contract agreement for the show
to enable the sales/sponsorship/partnership teams to discuss future show opportunities with you on site
to update the show website to display exhibitor contact details to prospective visitors and those who have attended the show as laid out in the Exhibitor Manual
for health and safety reasons, exhibitor details are provided to the venue management when there is food provided on the stand

We may also match personal information that you provide to us directly with other information about you obtained from or held by third party sources (such as social media platforms). This may include your contact details, demographic data, your social media interactions, preferences, shopping habits, interests, geographic location, age or age range, gender, language and nationality. We may use this personal information to tailor and show advertisements more relevant to you either on our website or on third party websites (including social media platforms) or via other communication channels.

Legal Basis for processing your personal information

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following:

Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you.
The legitimate business interests of Wayfarers Contemporary Art Fair partnership: Where it is necessary for us to understand our customers, promote our services and operate effectively as a publishing and events company, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. For example we will rely on this legal basis when we conduct certain market analysis to understand our customers in sufficient detail so we can create new services and improve the profile of our brands.
Performance of a contract with you: For example, where you have purchased tickets to one of our events and we need to use your contact details and payment information in order to process your order and send the tickets to you.
Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long we keep your personal information

We take steps to ensure that the personal information that you provide is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised.

Where we have collected the personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will flag your record as unsubscribe but keep your record to use for suppression from future direct marketing unless you specifically tell us not to.

Disclosing Your Information

As a rule we do not share your data with third parties but there are some exceptions:

We may share your personal information with our suppliers, business partners and service providers (ie exhibitor list to our show guide publisher to contact them re advertising), where they are helping us to market and advertise our services as well as providing our services to you.

We may disclose your personal information to other third parties in the following cases:

for the purposes of research, evaluation, and analysis;
in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets
if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites will be one of the transferred assets;
if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request;
to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction);
to enable sponsors or exhibitors to contact you where you have requested that they do so for marketing purposes or for competition entry;

Where information is provided directly to an exhibitor or third party at the show, it is the responsibility of that third party to handle your personal information in accordance with data protection regulations, as it is not shared with Wayfarers Contemporary Art Fair partnership. You will be bound by that third party’s privacy statement.

Your Rights

You have certain rights in relation to your personal information. These include: the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, restrict or receive a machine-readable copy of your personal information.

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights please contact us using the contact details below.

You may also have the right to complain to a data protection authority if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.

Our site may, from time to time, contain links to and from third party websites such as our business partners and advertisers. If you follow a link to any of these websites, please note that these websites have their own privacy notices and that we do not accept any responsibility or liability for them. Please check any such third party privacy before you submit any personal information to these websites.

Remarketing

Wayfarers Contemporary Art Fair uses remarketing services to advertise on third party websites to you after you visited our websites.

Google AdWords remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings age (http://www.google.com/settings/ads)

Google also recommends installing the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout ) for your web browser.

Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page (http://www.google.com/intl/en/policies/privacy)

Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting their page (https://www.facebook.com/help/164968693837950)

To opt-out from Facebook’s interest-based ads follow the instructions from Facebook on https://www.facebook.com/about/ads/#568137493302217

Facebook adheres the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the European Interactive Digital Advertising Alliance (http://www.youronlinechoices.eu), or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy (https://www.facebook.com/privacy/explanation)

Change to this privacy notice

We may change this privacy notice at any time. The new privacy notice will be displayed on our website. The date this privacy notice was last updated appears at the bottom.

Contact Us

Questions and comments regarding this privacy notice should be sent to:

Email: info@wayfarerscontemporaryartfair.com

Our registered offices are located at:

Wayfarers Contemporary Art Fair Partnership
Wayfarers Arcade

311-317 Lord Street,

Southport, Merseyside. PR8 1NT

This Privacy Notice was last updated on 14/04/2026

Who we are

Suggested text: Our website address is: https://wayfarerscontemporaryartfair.com.

Comments

Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Suggested text: If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Suggested text: Visitor comments may be checked through an automated spam detection service.

Introduction

Wayfarers Contemporary Art Fair is a partnership of galleries based in the Wayfarers Arcade: Gallery More, Play On productions CIC, The Northerner Gallery and The Wayfarers Arts. The partnership are the “data controller” in respect of your personal information. This privacy notice sets out the basis on which any of your personal information we collect from you or third parties, or that you provide to us, will be processed by us.

Please read the following carefully to understand our practices regarding your personal information and how it will be treated.

How & when we collector personal information about you

We collect and process personal information when you:

visit our website (including when filling in the exhibitors application or signing up for our newsletter)
purchase or collect tickets for our preview (either online or in person);
contact us or request information from us in any other way;
participate in our customer satisfaction surveys or other market research;
communicate with us via social networking websites, third party apps or similar technologies;
sign up for information at one of our other shows

We may also collect information about you from third party sources, such as from your use of other websites which we operate and from related third parties such as sub-contractors.

What personal information do we collect about you?

Submitted Information

We may collect and process the following personal information about you which you provide to us:

contact details (such as your name, address, email address and telephone number)
responses to any customer satisfaction surveys or market research
financial and credit card information
information about projects relevant to the show content you are undertaking

Additional information
If you contact us with a complaint or query, we may keep a record of any phone number or email address used to call our customer service number as well as the correspondence and the period of time it took for us to deal with a query or any request you had. We may also record your levels of satisfaction with the services we have provided.

At our fair, we may photograph, record or film onsite activities. In which case, you may be filmed, photographed or recorded as part of any such activities.

information about your device, operating system and IP address;
browser type and version
information about your visit, including URL, clickstream (i.e. your journey to, through and from our site), length of visits to certain pages, and page interaction information
Email response tracking

Purposes for processing your personal information

We may process your personal information for the following purposes:

Visitors

to provide you with the information, products and services you have requested and send you marketing and advertising materials
to authenticate your access to our website
for system administration purposes in relation to our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes
to distinguish you from other users of our website (for example to remember your log-in details)
to monitor your use of our website to improve the user experience and to ensure that content is presented in the most effective manner for you and for your device
to provide customer support and ensure we provide a good level of customer service
to tailor our products, services and any marketing or advertising so that it is more relevant to you
to notify you of any changes to our services
to conduct marketing analysis to allow us to assess trends and the effectiveness of our advertising and marketing campaigns (including using your personal information to evaluate, analyse or predict certain personal aspects relating to you, such as your preferences, economic situation, interests, and/or location);
to enable visitors to set up meetings with advisors, experts or exhibitors at the show where they have requested that this happen
for entry into competitions either at the show or on the show website
for sharing with sponsors or competition providers where the person has agreed that their personal information should be shared with that company for marketing purposes
if you are filmed, photographed or recorded as part of any onsite activities at one of our shows, your image or likeness may be used in organiser promotional material, sponsor, exhibitor and media partner coverage in print, online and on broadcast television.
for security and fraud prevention
to ensure that our website is safe and secure and to comply with applicable laws and regulations

Exhibitors

to invite you to exhibitor events such as an after-party
to the outside operations management team for coordination of the event.
to the show guide publisher to contact your regarding advertising in the guide
to enable subcontractors to set up the event space to the requirements you specify in terms of audio visuals, furniture, electrics and graphics;
to provide you with access the online Exhibitor handbook with details of your specific contract agreement for the show
to enable the sales/sponsorship/partnership teams to discuss future show opportunities with you on site
to update the show website to display exhibitor contact details to prospective visitors and those who have attended the show as laid out in the Exhibitor Manual
for health and safety reasons, exhibitor details are provided to the venue management when there is food provided on the stand

Legal Basis for processing your personal information

Consent: For example, where you have provided your consent to receive certain marketing from us. You can withdraw your consent at any time, including by clicking on the “unsubscribe” link at the bottom of any marketing email we send you.
The legitimate business interests of Wayfarers Contemporary Art Fair partnership: Where it is necessary for us to understand our customers, promote our services and operate effectively as a publishing and events company, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. For example we will rely on this legal basis when we conduct certain market analysis to understand our customers in sufficient detail so we can create new services and improve the profile of our brands.
Performance of a contract with you: For example, where you have purchased tickets to one of our events and we need to use your contact details and payment information in order to process your order and send the tickets to you.
Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.

Data Security

How long we keep your personal information

Disclosing Your Information

As a rule we do not share your data with third parties but there are some exceptions:

We may disclose your personal information to other third parties in the following cases:

for the purposes of research, evaluation, and analysis;
in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets
if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites will be one of the transferred assets;
if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request;
to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction);
to enable sponsors or exhibitors to contact you where you have requested that they do so for marketing purposes or for competition entry;

Your Rights

Remarketing

Wayfarers Contemporary Art Fair uses remarketing services to advertise on third party websites to you after you visited our websites.

Google also recommends installing the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout ) for your web browser.

Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting their page (https://www.facebook.com/help/164968693837950)

To opt-out from Facebook’s interest-based ads follow the instructions from Facebook on https://www.facebook.com/about/ads/#568137493302217

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy (https://www.facebook.com/privacy/explanation)

Change to this privacy notice

We may change this privacy notice at any time. The new privacy notice will be displayed on our website. The date this privacy notice was last updated appears at the bottom.

Contact Us

Questions and comments regarding this privacy notice should be sent to:

Email: info@wayfarerscontemporaryartfair.com

Our registered offices are located at:

Wayfarers Contemporary Art Fair partnership
Wayfarers Arcade

311-317 Lord Street,

Southport, Merseyside. PR8 1NT

This Privacy Notice was last updated on 14/04/2026

Introduction

How & when we collector personal information about you

What personal information do we collect about you?

Purposes for processing your personal information

Legal Basis for processing your personal information

Data Security

How long we keep your personal information

Disclosing Your Information

Your Rights

Remarketing

Change to this privacy notice

Contact Us

Who we are

Comments

Media

Cookies

Embedded content from other websites

Who we share your data with

How long we retain your data

What rights you have over your data

Where your data is sent

Support

Contact

Opening Hours